These were trying times for all resource service companies. We embraced this time to implement some very strategic decisions on how to approach this downturn. We knew it would provide opportunity in the future as projects declined and companies started to shed some very capable staff. RIGHT CHOICE set on a path to capitalize on opportunities as they presented themselves. We were able to add to our equipment base, and to hire additional “Best of the Best” staff to add to our experienced team for the future. The one compromise we refused to act on was a decrease in our service delivery to the dropping prices clients we getting from other service providers that were adjusting their service levels to match their pricing reductions in our market. We believed that if we continued to provide high quality service and equipment it would help define and validate our vision of being different when things turned around. We believed that clients would acknowledge that we never wavered on our main focus of “Client Experience,” and would support us for doing so in the future.
Strategic decisions are nothing more than calculated risks in any business, but the experienced drivers of RIGHT CHOICE all agreed that the risks of maintaining our vision and direction of top quality service to all our clients far outweighed the risk of being tagged as a low cost operator and the delivery of the same.
The story above is simply the history of how we became who we are today, and the result of what strong beliefs and dedication to not only be different, but to be the best in class in everything you do, can attribute to the success of any company.
Today on October 01, 2018, our 5th Anniversary, we are bigger and stronger than ever before. RIGHT CHOICE has now set itself as the prime major contender in the sub 1,000 person facilities market, and has currently deployed and operating the largest number of Drill Camps in the surrounding area with a very diverse and strong client base that recognize who and what we are. We now set the bar for equipment and service delivery in the market place. We have grown from those first 2 Drill Camps with a total of 52 Rooms in our Fleet to now being able to offer services in 5 different Open Camp locations across Alberta and B.C., and now have about 2,000 Rooms in addition to all related supporting infrastructure units in our expanded Fleet Base, and currently well on our way to a record year for RCCC.
We have adjusted to our new capabilities and reputation by never losing sight of our founding philosophy of the “Best of the Best.” Today our team has been expanded by selecting, screening, and acquiring, some of the best people available that carry the same vision and beliefs we have as a company. Together we are stronger, and carry on the vision to be different, and to be completely “Customer Focused.”
We have many things to be thankful for along the way, but most of all we are thankful for the team that helped us grow, maintained us through the downturn, and continue to support and deliver our vision.
Thank you to all those that are a part of RIGHT CHOICE Camps & Catering Ltd. We look forward to our future.